How do you deal with customer service issues on social media – aka social customer service? A 2013 study found 67% of consumers have reached out for help on social media, so it’s likely the majority answer that question by coming to you. This is a serious connection point between you and customers, and one to be treated as such.
If you’re reading this, you’re clearly thinking about what makes good social customer service – and that’s great.
In this post, the writer is going to argue you should aim for one thing: happy customers and happy potential customers.
He’ll look at the conventional takes on social media customer service and see how these can be adapted and improved in order to deliver vastly happier customers.