Over the years businesses have changed their mindset around the need for having a website and having an online presence. Now that businesses are online and are competing for customers and clients the conversation has turned from web design to attracting an audience that is ready and willing to buy.
Unfortunately, far too many businesses they are still too concerned with how the websites looks instead of are they attracting the right audience?
Progress is a really good thing. But as we mature in our online experiences are we asking ourselves the right questions?
Are some of us still stuck between an old world and the one we live in or the one we are headed to?
Ever since businesses started adding websites to their marketing mix the number one question I’m almost universally asked is “how do we get people to see the website?” as opposed to “how do I connect with those who visit my website so they have a reason to buy?”