Great online content doesn't matter without an equally smart strategy to get your message in front of key audiences.
Ignore Search Engine Optimization (SEO) and focus on content. – Worst. Advice. Ever.
SEO still is kicking. The rules have changed and some of the starting lineup were in the minors a few years ago, but you need a plan.
Look at just a few recent stats:
93 percent of online experiences begin with a search engine
75 percent of users never scroll past the first page of search results
70 to 80 percent of search users ignore paid ads
Is SEO necessary? Yes, it is.
SEO simply "translates" your website into language that's easily understood by search engines — so users see your pages when they go hunting for offers, products, services, information or answers to specific questions. The "how" is SEO, and even a beginner’s guide can seem overwhelming.
The exact formula used by Google and Bing is subject to debate. RankBrain, content and links that point to your site are three of the biggest ranking signals. But other factors play their role, too.
I’ve seen businesses make the same mistakes over and over again. Here are the three most frequent offenders.