WordPress is a great platform. One weakness that it suffers from, however, is it can be quite slow. Without taking the right precautions, you could end up with a sluggish site. That’s not only a hassle for repeat visitors but will cause you to lose subscribers and customers.
In this quick post, I’ll cover all of the best ways that I’ve found to consistently speed up WordPress.
Why WordPress Site Speed Matters
When a person lands on your site for the first time, you only have a few seconds to capture their attention to convince them to hang around.
Get ready to lose sleep at night: according to a report by the Microsoft Bing search team, a 2-second longer delay in page responsiveness reduced user satisfaction by 3.8%, increased lost revenue per user by 4.3%, and a reduced clicks by 4.3%.
If your site takes too long to load, most people are gone, lost before you even had a chance.
Not only that, but Google now includes site speed in it’s ranking algorithm. That means that your site’s speed effects SEO, so if your site is slow, you’re now losing visitors from impatience and reduced rankings in search engines. Yikes.
Let’s fix that.
How To Speed Up WordPress
As a side note, these are not ordered by importance or any criteria, I’ve just gathered everything I’ve learned around how to speed up WordPress page loads and listed them all here.
I guarantee that using even a few will help speed up your site.
1. Choose a Good Web Host
Choosing a web host will be the most important decision for the success of your site. If you are not on a good web hosting service, then everything else you do to speed up your site will simply fail.
If you are just starting out, then we recommend Bluehost. They are an official WordPress recommended hosting provider, and are known to provide top-notch service.
If you can afford to spend a little more, then go with WPEngine. They are a managed WordPress hosting provider which means they will take care of all things WordPress for you.
2. Use a Caching Plugin
WordPress is written in PHP, which is a server side programming language. This means every time someone visits your website, WordPress runs a process to fetch the information and then display it on the fly to your user.